Digital marketing involves marketing services and products to audiences using computers, smartphones, and tablets connected to the internet.
Digital marketing focuses on digital channels such as search engines, social media, email, websites and apps to connect with customers.
WHAT ARE DIFFERENT DIGITAL MARKETING CHANNELS
Digital Marketing is broadly categorized into major channels online, such as –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) & Pay-per-click advertisements (PPC)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
- Viral Marketing
- Growth Hacking
CAN MY BUSINESS BENEFIT FROM DIGITAL MARKETING
Many business categories trying to avoid digital marketing are actually missing out on their business to have access to the media, the majority of consumers turn to first and at all hours of the day.
WHAT IS DATA-DRIVEN DIGITAL MARKETING?
Data-driven Digital Marketing refers to creating strategies and procedures that leverage data to gain deeper insight into what customers want.
When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.
SEO ensures a website gets discovered on search engines over the web, and makes sure that the incoming traffic generates revenue, lead or some sort of business.
WHY DO I NEED SEO?
Statistics say that more than 80% of customers check online reviews before making a purchase or a product or a service.
Search Engine Optimization gives your business a better chance of being discovers by potential target audience.
According to Forbes, around 60% of small businesses now invest in some form of digital marketing.
Hence, the odds are that your competitors are performing SEO to be discovered. And this is why you should hire the best digital marketing agency
HOW LONG DOES IT TAKE TO RANK ON GOOGLE?
This is a subjective question.
Though, it all depends on your customized marketing strategy plan.
It can take around 2–3 months to witness significant rankings changes*.
At many Digital Marketing Agencies, they’d provide you a true timeline for when you can expect results prior to beginning a campaign.
- Timelines can vary depending on your type of business, campaign goals and more.
WHAT IS SERP?
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.
WHAT IS SEM — SEARCH ENGINE MARKETING?
SEM stands for Search Engine Marketing.
Search Engine Marketing utilizes PPC (Pay per click) and PPM (Pay per mille) bases to charge during a campaign runs.
SEM is not organic listing. Search Engine Marketing needs efforts and bidding on keywords to rank on SERPs.
Check out more about the digital marketing services.
PPC is an effective and efficient way to cater to masses and gain traffic to a website.
The method can be very profitable if managed correctly.
WHAT IS GOOGLE ADS (PREV. GOOGLE ADWORDS)?
The most popular PPC module in the world today, Google Ads allows businesses to create and manage PPC ads that show-up on Google’s SERP and other related properties.
Social media has multiple applications and is able to work for every business.
Social media allows small and large businesses to connect directly with the customer-base.
(Source: Digital Marketing FAQs)